Commercialized Chinese Holidays
The Chinese tradition has several important big holidays (except for the Chinese Singles’ Day which is not a traditional Chinese holiday, rather it is an invented celebration). Retailers are quick in adopting these holidays and turning them into sales opportunities, especially by producing special goods for specific holidays. Here is a list of Chinese holidays where people will buy a special good to celebrate the occasion.
Spring Festival gift hampers can be sent to relatives, friends, or business associates. Coca-Cola with its red logo is considered auspicious and thus often purchased as 年货 niánhuò. Retailers, including jewellery retailers such as Pandora and Swarovski, produce special items to celebrate the festival. Clothing stores will also sell a lot more red or pink clothes as the color is considered auspicious to be worn during the New Year festival.
Traditionally, families will gather at home and prepare home-cooked meals for the reunion dinner (年夜饭 niányèfàn) during the Chinese New Year’s Eve. Today, booking a table in a restaurant for the dinner is more convenient. During the Spring Festival’s week, restaurants will take bookings offering special dinner menu for the occasion.